A LETTER FROM OUR FOUNDER
Warm Ups: The story behind the product.
The idea for 'Warm Ups' actually began back in 2014...
when we released a product called (wait for it...) Keto Shakes! 😂 Back then it was much harder to make a clean product because there wasn't a large demand from ingredient manufacturers to make legitimate low carb ingredients. So although our original Keto Shakes were high fat and low net carb, they still contained some ingredients we didn't love (like maltodextrine). In 2016, we decided to stop selling them and focus on making new Keto Bar flavors. As you might or might not know, we're a small team of 5 and we make all of our keto products in-house. So, manufacturing more than one product at a time isn't as easy for us as it is for other companies that use co-manufacturers.
Fast forward to earlier this year.
While doing some research on new ingredients available to us, we realized that our original vision of Keto Shakes could be accomplished in a much cleaner way than back in 2014. We were also surprised that despite the keto category growing a ton over the years, there was still no keto powdered drink mix that:
1. Was made to be a warm drink.
2. Was legitimately high fat and low net carb.
3. Tasted as good or better than what you could buy at a cafe.
Long story short:
We wanted something that all you had to do was add hot water and the product was ready to go. They're actually high in fat, which makes them very creamy and fulfilling. They're also delicious.
One last thought.
You will notice that if they sit, some of the cocoa powder or spices (depending on the flavor) will eventually separate. This is because you have two choices when flavoring powders. You can use flavorings (natural or artificial) or you can use real ingredients. The pro of using a flavoring is that they're inexpensive and when mixed, they don't separate. On the other hand, when using real ingredients the product is so much higher quality, natural, and clean, but will eventually separate. Of course, we chose to use real ingredients.
We are so excited about this new product and we know you're going to love the Hot Cocoa & Vanilla Spice Keto Warm Ups just as much as we do.
Have a great holiday season,
Jon
Founder + CEO, KetoBars.com
