Our mission is to help you with your mission.
Keto Bars were designed to make your keto journey a little bit easier and a lot more delicious.
Hi Guys. Jon here. I'm the founder of Keto Bars.
In 2014 I wrote this as my mission statement:
Here at Keto Bars™, we'd like to imagine a world where all people understand nutrition and have the power to take control. Where our standards don’t come from lobbyists, fads, or unbacked research. And where we trade conventional wisdom and the status quo for real science and real success.
When it comes to dieting, the ketogenic diet isn’t another question, it’s an answer. Through a daily caloric intake high in fat, moderate in protein, and low in carbohydrates, people all over the world have come one step closer to their natural body weight and better health.
We make Keto Bars with a lot love and with the exact types of ingredients that ketogenic dieters are looking for. Out with junk ingredients, in with ingredients like dark chocolate, peanuts, raw coconut, heavy cream, and butter.
I still feel the exact same way as when I originally wrote this, but when I read it, it's a little sterile and not quite the vibe that we have today. Back then it was just me making a new product in my kitchen, hoping that I could get some keto redditors to give my product a chance (they did 🙏 ). At the time, most people had never heard of the ketogenic diet, so I had to explain what it was, but now everyone seemingly knows of it. As a company, we're now a team of 9, our company culture, our recipes/flavors, our branding, and many other things have evolved. So with that in mind, I just wanted to add a few thoughts to our mission statement.
Recently the keto community has absolutely exploded. Keto Bars were literally the only product on the market specifically made for people on a ketogenic diet for multiple years, now there are tons of products. Some of those products are super high quality and we enjoy them ourselves, but sadly, many of them are quite snake oily and only came to market to financially capitalize on the popularity of the diet and the beginners that can't spot a good product from a bad one. Keto is sort of the shiny new object and everyone is coming to check it out.
Where does that leave us at Keto Bars? Ultimately we just have to stick with our original tagline "Honest by Design". We create honest, transparent, high quality products that keep our community and customers in mind (not stockholders/investors profits). We believe we have found an amazing balance of nutrition, flavor, and convenience. We would never tell you that you need our products to be successful, you don't. We're never going to sell you overly expensive miracle products that promise magical results (they don't exist). The truth is, all the success you achieve (or weight you lose) is your own doing. You earned it and you deserve the credit. We can't believe some of the before and after pictures that get sent our way. It's absolutely unreal to see what so many of you have done. We couldn't be more happy for you and we feel honored to have been included in your journey.
We've always been in this for the long haul, so we've always tried to be fair, friendly, and empathetic along the way. We're truly humbled by the support, the engagement, and all of the love you guys have sent our way for the past 5 years and the least we can do is return the favor. So ultimately all I can say is THANK YOU and we can't wait to see what the next 5 years have in store for all of us.